The SM/RT Effect

Wednesday, February 3rd, 2016 at 4:16 pm , Category: Plastic Surgery


The demand in younger cosmetic surgery patients is growing at a rapid rate. According to 2015 stats from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), 64% of surgeons reported an increase in cosmetic surgery and/or injectable treatments in patients younger than 30 years of age.

The reason: today’s young adults are heavily influenced by Social Media and Reality TV.  Near-perfect bods and beauties flash across runways and screens showcasing flawless faces and torsos. These images construe unrealistic expectations and unattainable standards on our society.   I call this the SM/RT Effect:   People trying to replicate the unattainable …not so smart after all.

Please don’t get me wrong;  I’m all for self-improvement, especially when one feels compromised due to poor body image; however, let’s be real folks. People are very impressionable indeed, but I personally hope that with all these pop-culture influences, people realize the beauty of themselves. if nothing else, see the beauty of self- confidence and poise, by sheer contrast to these sensationalized drama-driven characters. It may be cliche, but as the saying goes, real beauty lies within.

Yes, cosmetic improvements can lift our spirits and improve our appearance, allowing us to feel happier about ourselves and about life.  In fact, a study published in April of 2015 (JAMA Facial Plastic Surgery) found that women who underwent facial rejuvenation surgery were perceived to be not only more attractive but also more likeable than they were before the surgery. Why? The procedures caused the women’s resting facial expressions to appear happier, which in turn led people to believe that they were more likeable.  Research has proven that this joy also flows into our business efforts, causing many to feel more confident and thus, become more successful. Indeed, men and women can benefit from the vast array of procedures available today.

In closing, please remember, “perfection” does not exist, nor does it signify success and happiness. I would like to encourage today’s audiences to seek out their own natural-looking physical improvements, with only qualified Board Certified Plastic Surgeons, and together with proven technologies.  Make it natural, soft and attractive. Now, that’s REALLY SMART!

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